It’s a Family Affair- Chozen Rootz Founders. Sisters making A difference.

Let us start off with a slight disclaimer:

We are confidently NOT your regular brand! We are here to nature up your skin and hair for you to stay true to yourselves and master your healthiest goals.


Chozen Rootz was founded by Tasha-Gay Whyte and Felicia Sands for the inspirational and positive vibe of reassuring women/men to break down barriers and live in their authenticity. This story is of two sisters who found a passion to channel their life experiences and cultural background into helping women instill transformation, maintain, and feel confident about their selves by curating “All Natural” products with special ingredients from the Caribbean culture and traditions.

A Global Path to Holistic Self-Care and Confidence

We started Chozen Rootz with the drive of providing women/men a path to explore new horizons and countless benefits of Jamaican black castor oil across the globe at a reasonable price and with the mission of being reachable worldwide while giving a way for us to let go of the hassle and take a holistic approach in selfcare through our skin, hair, and health while outwardly exhibiting their style with confidence.

Guiding You to Effortless Transformation

We started Chozen Rootz with the drive of providing women/men a path to explore new horizons and countless benefits of Jamaican black castor oil across the globe at a reasonable price and with the mission of being reachable worldwide while giving a way for us to let go of the hassle and take a holistic approach in selfcare through our skin, hair, and health while outwardly exhibiting their style with confidence.

We started Chozen Rootz with the drive of providing women/men a path to explore new horizons and countless benefits of Jamaican black castor oil across the globe at a reasonable price and with the mission of being reachable worldwide while giving a way for us to let go of the hassle and take a holistic approach in selfcare through our skin, hair, and health while outwardly exhibiting their style with confidence.

Chozen Rootz is a natural wellness/beauty brand focusing on transformations that are easy and maintainable for our valued clients who lack direction in knowing where to start. Our products ensure that each person transforms into his/her greater self.

Our focus has always been to stay true to our culture and be a brand for good, inspiring women/men to express their best selves and reflect beliefs that are held near to their hearts as we truthfully believe that hair/skin flourish on personality; as we equip them an outlet to rejoice by being confident, exclusive, and true.

Our vision

Our mission is to nurture and inspire self-care, and self-value as we bring the best to every single woman we touch, by being the best through believing in the power of helping you build up your confidence and be your unique selves unapologetically.

Our Purpose

Our holistic skin and hair care products help my consumers achieve healthier, more hydrated skin and thicker, longer hair. They address issues like psoriasis and dryness, promoting growth and restoring edges for a vibrant, radiant Look and Feel.

Who we serve? 

Our products will best serve women who once had long, healthy hair and skin but experienced a health issue or trauma that caused damage. They yearn for a holistic, all-natural approach to their beauty regimen.

History Of Beginning

Chozen Rootz holistic beauty products are steamed from sacred family tradition of powerful remedies crafted by our late grandmother- Bev a herbalist, passed down through generations. Her teachings and insight on different herbs and healing secrets empowered us to start a beauty brand which offers a personal, family-like experience while effectively addressing even the most stubborn hair and skin issues.

Why Choose Us

Free shipping

On all orders over $75

Quality Products

All natural chemical and toxic free ingredients

A Family Brand

Crafted with family traditional remedies and secrets

Gift voucher

Passed down through generations.

Meet our team

Felicia 
    Tasha